What is Transactional SMS and Why Should You Use it?

A transactional SMS is typically an automated SMS message sent in response to an event or action triggered by a customer. Banks provide a great example of transactional messaging in action. They send one-time pins to their clients making purchases or wanting to access their accounts online. There are many other instances where transactional SMSes are being used to improve processes, like account activations, booking confirmations, order confirmations, account balance notifications, and real-time alerts.

What Makes Transactional SMS so Effective?

They are time-sensitive: Because transactional SMSes are automated, they allow for the prompt delivery of important information. This means that SMSes can be sent instantly in response to a predetermined trigger without the need for any manual input.

They improve customer engagement: Transactional SMSes are more than just notifications or alerts, they help establish a reliable communication channel between businesses and their clients. A client who receives regular updates about an important delivery is a client who feels valued and comfortable using your services.

They are reliable: According to Mobile Marketing Watch, over 98% of SMSes are opened. SMS is one of the most effective platforms available for communicating with customers.

Availability: SMS comes as a standard feature on all mobile phones around the world, which makes it the perfect solution for businesses to communicate important information to clients who don’t have regular access to data.