What is 2 way SMS?

Two way SMS messaging uses keywords and short codes to deliver text messages to mobile users. Unlike traditional SMS texting, 2 way SMS requires end users to send a keyword to a per-determined short code, like 55555, to receive an automatic reply.

More about 2-Way SMS.

Text messaging allows us to share short snippets of information with a single person or a group of people. Mobile marketing professionals understand that customers want genuine communications. This has lead to businesses using using 2 way SMS to start meaningful conversations. Right now brands are using text message marketing to communicate with their audiences in a way that was not possible before.

An example use case for 2 way SMS.

Let’s say you own a store and you’ve placed signage inviting guests to text a keyword to a short code to join your mobile club. Susie visits the store, sees the sign, and uses her mobile phone to text the keyword to your specific short code.  Once she sends the opt-in message, she receives an automatic 2 way SMS reply of your choosing. The reply text message can thank her for opting in, send her a onetime redeemable mobile coupon, or even place her into a text to win contest. This is your chance to be creative and connect with your audience.

There are plenty of ways to get creative with 2-way SMS. One of the most exciting things about 2 way SMS is you have the opportunity to deliver conversational style marketing messages with your audience, instead of just trying to advertise to them. While a standard keyword campaigns will get your message across you are not limted there. For example a trivia style campaign will create a better interaction with your customer. By keeping their attention for a few more seconds you are increasing your chances of converting a sale. Take a look at the options available to you.

How to Use 2 Way SMS

As they say, communication is not a one-way street. This is not only true for verbal communication, but for SMS as well. Successful business communications strategies are founded on building relationships, not just a one-way conversation where a company dominates the narrative.

With that said, if you’re not truly interacting with your customers, you’re also missing some great opportunities to learn and grow.

That’s why we’ve developed a Two Way SMS gateway that gives you a suite of tools for building and growing customer relationships and gathering business intelligence. Our platform lets you customize messages to prompt YES/NO responses, let your customers complete surveys, and more.